Online privacy statement

Welcome to Sysmex Nordic ApS!

We are pleased you are visiting our web pages and thank you for your interest in our company, products, and website. We want to make sure your privacy is protected while using our web pages, so please note the following:

Anonymous data collection

You can visit Sysmex Nordic ApS web pages without telling us who you are. We can only determine the name of your ISP, the web page from which you are visiting us, and the web pages you visit on our site. This Information will be evaluated for statistical purposes. But it means you stay anonymous as a single user.

Collection and processing data related to individuals

Data related to individuals will only be collected if you voluntarily provide us with this information, e.g., for a contract, a survey or when registering personalised services.
In the context of personalised services by Sysmex Nordic ApS, we will process your registration data based on your acceptance for advertising and market research and process them as needed for configuring electronic services. In addition, should you agree, we will collate the information collected during your visit to our Sysmex Nordic ApS pages and generate a user profile so we can offer tailored advertising personally to you. This information will be transferred in coded format to counteract abuse of these data by a third party.

Exporting and processing data in states outside European Economic Area

We process your personal data mainly in data centres in the European Union. If data transfers to third countries take place, we ensure appropriate guarantees for compliance with the provisions of the GDPR.

Use and distribution of data related to individuals

Without your acceptance data related to individuals collected in conjunction with webpages of Sysmex Nordic ApS will only be used for order processing and processing your inquiries. Beyond this we will only use your data for advertising and market research or for designing electronic services of Sysmex Nordic Aps if you have given us your acceptance for this in advance. In addition, we will only use your data for tailored personal advertising once we have received your acceptance.

As the acceptance for using your data under the purposes mentioned above may also include transmitting your data to other companies affiliated with Sysmex Corporation and to business partners of Sysmex Nordic ApS chosen by you, your data may be transmitted to these parties as well. There will be no other transmittance to other third parties. Your acceptance can be withdrawn at any time, of course.

External links

To optimise your information, you will find links on our webpages that will connect you to pages of third parties. If it is not clear, we point out that it is an external link. Sysmex Nordic ApS has no influence on the content or design of these pages of other providers. Guarantees resulting from this data protection declaration are therefore not valid there.

Cookies

When you visit our website, information may be stored on your computer in the form of a cookie. Cookies are small text files that are sent from a web server to your browser and stored on your computer's hard drive. This makes it possible for you to be recognised when you return to the website. In this way we can ensure better functionality of the site or carry out web analysis.

The following cookies are set when you visit our website:

Google Analytics

This website uses Google Analytics, a web analysis service supplied by Google Inc. (‘Google’). Google Analytics uses ‘cookies,’ text files which are stored on your computer and which allow your use of the website to be analysed. The information generated by the cookie about your use of this website is normally transferred to a Google server in the USA, where it is saved.
If the IP anonymisation on this website has been enabled, your IP address will be abbreviated in advance by Google within the member states of the European Union or in other countries outside of the European Union, which are signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA before it is abbreviated. On behalf of the operator of this website, Google uses this information to analyse your use of the website, to compile reports on the website activities, and to provide other services for the website operator related to the use of the website and internet usage.

The IP address identified from your browser by Google Analytics will not be merged with other data collected by Google. You can prevent the storage of cookies via the relevant setting in your browser software. Please note, however, that in this case you may not be able to use all the functions on this website. You can also prevent the recording of the data collected by the cookie with respect to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link http://tools.google.com/dlpage/gaoptout?hl=en.

You can find further information about the conditions of use and data protection under http://www.google.com/analytics/terms/gb.html and http://www.google.com/intl/en-GB/policies/privacy. The Google Analytics code used on this website has been extended with “anonymizeIp;” to enable the anonymised collection of IP addresses (IP masking).

Google Fonts

We use Google Fonts from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) for our website. No registration on your part is required for the use of Google Fonts. No cookies are stored in your browser. The files (CSS (Cascading Style Sheets), fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. Through this external request, data such as IP address and the visited website are transmitted to the Google servers. Google Fonts are an important component to keep up the high quality of our website. All Google Fonts are automatically optimised for the web, saving a lot of data volume. It is also a great advantage for use on mobile devices. We use the Google Fonts so that we can present our entire online service in a visually appealing way. The legal basis for the use of Google Fonts results from a legitimate interest according to Art. 6 para. 1 letter f) GDPR. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=311141511.

Google Maps

By integrating Google Maps, we can provide you with important information about our locations. Offering Google Maps is part of our customer service. For Google Maps to fully provide their service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and the latitude or longitude coordinates. If you use the route planner function, the start address you entered is also stored. However, this data storage happens on the websites of Google Maps. Thus, we can inform you about this however we have no further influence which data is stored.

Google Tag Manager

Google Tag Manager is a service with which we can manage certain website tags via an interface and thus integrate other services into our online offering. The Tag Manager does not create user profiles or store cookies. Google can merely sight the user's IP address as necessary data to run Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit https://privacy.microsoft.com/de-DE/privacystatement.

Newsletter

On our website, users have the option to subscribe to our newsletter. We only send newsletters to recipients from whom we have received consent to receive the newsletter. It is necessary to provide us with an e-mail address for the subscription to our newsletter. If necessary, we collect additional data, for example, to provide our newsletter with a personal addressing header. Our newsletter is only sent after the so-called double opt-in procedure has been completed. If visitors to our website decide to subscribe to our newsletter, they will receive a confirmation e-mail, which serves to prevent the misuse of false e-mail addresses and to exclude the possibility that a simple, possibly accidental, click triggers the dispatch of the newsletter. The subscription to our newsletter can be terminated at any time for the future. An unsubscribe link (opt-out link) is included at the end of each newsletter. In addition, we are obliged to provide evidence that our subscribers actually wanted to receive the newsletter. For this purpose, we collect and store the IP address and the time of subscription and unsubscription. Our newsletters are designed in such a way that it is possible for us to gain insights into improvements, target groups or the reading behaviour of our subscribers. This is enabled by usage of a so-called web beacon or tracking pixel, which reacts to interactions with the newsletter, for example, whether links are clicked, the newsletter is opened at all or at what time the newsletter is read. If we have been given separate consent for tracking in our newsletter (so-called tracking permission), we can draw conclusions about the behaviour of usage of our newsletter subscribers. The tracking permission can be revoked separately without revoking the consent to receive the newsletter itself. Without granted tracking permission, we cannot draw any conclusions about the behaviour of usage of individual subscribers.
Service provider used: Brevo (formerly SendInBlue) SendInBlue 106 Boulevard Haussmann, 75008 Paris, France Website: www.brevo.com Privacy policy: https://www.brevo.com/legal/privacypolicy/#privacypolicy

Presence on social media

We are represented on several social media platforms with a company page. By doing this, we would like to provide further information about our company and opportunities for exchange. When you visit or interact with our profile on a social media platform, processing of your personal data may occur. Information associated with a social media profile constitutes personal data. This also covers messages and statements made while using the profile. In addition, during your visit to a social media profile, certain information is often automatically collected, which may also constitute personal data. We also process information that you have provided to us via our company page on the respective social media platform. Such information may be the username, contact details or a message to us. We regularly process this personal data only if we have previously expressly requested you to provide us with this data. These processing operations by us are carried out as the sole responsible party. We process this data on the basis of our legitimate interest in contacting inquiring persons. The legal basis for the data processing is Article 6 (1) point (f) GDPR.
In addition, we may process such communicated data for evaluation and marketing purposes. This processing is carried out on the legal basis of Article 6 (1) point (f) GDPR and serves our interest to further develop our offer and to inform you specifically about offers of Sysmex Nordic ApS. Further data processing may take place if you have given your consent Article 6 (1) point (f) GDPR or if this serves the fulfilment of a legal obligation Article 6 (1) point (f) GDPR.

LinkedIn

LinkedIn Ireland Unlimited Company (Ireland/EU – ‘LinkedIn’) is the sole responsible party for the processing of personal data when you visit our LinkedIn page. Further information about the processing of personal data by LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy. When you visit, follow, or engage with our LinkedIn company page, LinkedIn processes personal data to provide us with anonymised statistics and insights. This provides us with insights into the types of actions that people take on our site (so-called page insights). For this purpose, LinkedIn processes in particular such data that you have already provided to LinkedIn via the information in your profile, such as data on function, country, industry, seniority, company size and employment status. In addition, LinkedIn will process information about how you interact with our LinkedIn company page, such as whether you are a follower of our LinkedIn company page. With the page insights, LinkedIn does not provide us with any personal data about you. We only have access to the aggregated Page Insights. It is also not possible for us to draw conclusions about individual members via the information in the Page Insights. This processing of personal data in the context of the Page Insights is carried out by LinkedIn and us as joint controllers. The processing serves our legitimate interest to evaluate the types of actions taken on our LinkedIn company page and to improve our company page based on these insights. The legal basis for this processing is Article 6 (1) point (f) GDPR. We have entered into a joint controller agreement with LinkedIn, which sets out the distribution of data protection obligations between us and LinkedIn. The agreement is available at: legal.linkedin.com/pages-joint-controller-addendum.
Thereafter, the following applies:
- LinkedIn and we have agreed that LinkedIn is responsible for enabling you to exercise your rights under the GDPR. You can contact LinkedIn online via the following link (https://www.linkedin.com/help/linkedin/ask/PPQ?lang=de) or contact LinkedIn via the contact details in the Privacy Policy. You can contact the Data Protection Officer at LinkedIn Ireland via the following link: https://www.linkedin.com/help/linkedin/ask/TSO-DPO. You may also contact us at our provided contact details about exercising your rights in connection with the processing of personal data in the context of Page Insights. In such a case, we will forward your request to LinkedIn.
- LinkedIn and we have agreed that the Irish Data Protection Commission is the lead supervisory authority overseeing processing for Page Insights. You always have the right to lodge a complaint with the Irish Data Protection Commission (see at www.dataprotection.ie) or any other supervisory authority.
Please note that according to the LinkedIn Privacy Policy, personal data is also processed by LinkedIn in the USA or other third countries. LinkedIn transfers personal data only to countries for which an adequacy decision of the European Commission according to Article 45 of the GDPR is available or on the basis of appropriate safeguards according to Article 46 of the GDPR.

X

For the processing of personal data when visiting our X profile, X Corp. (USA) is the sole responsible party. Further information about the processing of personal data by X Corp. can be found at https://x.com/en/privacy.

YouTube

Sysmex Nordic Aps makes use of an account for a YouTube channel. YouTube is owned by Google Ireland Limited, based in Ireland, Gordon House, 4 Barrow St, Dublin, D04 E5W5. We point out that you use this offered YouTube channel and its functions on your own responsibility. This applies in particular to the use of the ‘Discussion’ function.

Information on what data is processed by Google and for what purposes can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en-US#infocollect. Sysmex Nordic ApS has no influence on the type and scope of the data processed by Google, the type of processing and use or the transfer of this data to third parties. Nor does it have any effective means of control in this respect. By using Google, your personal data will be collected, transferred, stored, disclosed, and used by Google, regardless of your residence in the United States, Ireland and any other country in which Google does business. There is a transfer to Google affiliates and other trusted companies or individuals who process it on Google's behalf. Google processes on the one hand your voluntarily entered data such as name and username, email address, telephone number. Google also processes the content that you create, upload, or receive from others when using the services. This includes, for example, photos and videos that you save, documents and spreadsheets that you create and comments that you write on YouTube videos. On the other hand, Google also evaluates the content you share to determine what topics you are interested in, stores and processes confidential messages that you send directly to other users, and may determine your location based on GPS data, wireless network information or your IP address in order to send you advertising or other content. For analysis, Google may use analysis tools such as Google Analytics. Sysmex Nordic ApS has no influence on the use of such tools by Google and has not been informed about such potential use. If tools of this type are used by Google for the YouTube channel of Sysmex Nordic Aps, Sysmex Nordic ApS has neither commissioned this nor supported it in any other way. The data obtained during the analysis is also not made available. Only the profiles of the subscribers can be viewed by Sysmex Nordic ApS via their account. Moreover, Sysmex Nordic ApS has no way to prevent or turn off the use of such tools on its YouTube channel. Google also receives information when you view content even if you have not created an account. This so-called ‘log data’ may be the IP address, browser type, operating system, information about the website you visited previously and the pages you viewed, your location, your mobile carrier, the terminal device you use (including device ID and application ID), the search terms you used and cookie information. Options to limit the processing of your data are available in the general settings of your Google account. In addition to these tools, Google also offers privacy settings specific to YouTube. You can learn more about this in Google's guide to privacy in Google products: https://policies.google.com/technologies/product-privacy?hl=en-US.

You can find more information on these points in Google's privacy policy under the term ‘Privacy settings’: https://policies.google.com/privacy?hl=en-US#infochoices.

Furthermore, you have the option of requesting information via the Google data protection form: https://support.google.com/policies/answer/9581826?hl=en.

Sysmex Nordic ApS also processes your data when you communicate with us via our YouTube channel. The legal basis for this processing is Article 6 (1) point (f) DSGVO. The recipient of the data is initially Google, where it may be passed on to third parties for Google's own purposes and under Google's responsibility. The recipient of publications is also the public, meaning potentially anyone. It is true that Sysmex Nordic ApS itself does not collect any data via its YouTube channel. Even via the integration of the YouTube videos of Sysmex Nordic ApS on its website, the IP addresses of the site visitors would not be transmitted to Google Inc. However, the data you enter on YouTube, in particular your username and the content published under your account, will be processed by us insofar as we may respond to your publications under ‘Discussions’. The data you freely publish and distribute on YouTube is thus included by Sysmex Nordic ApS in its offer and made available to its followers.

Vimeo

On our site, we use videos from Vimeo to present our company and products. Since it is not always possible to host the videos locally on our server, we use the offer of Vimeo, a third-party provider. For technical reasons, the integration of Vimeo videos results in calls to the Vimeo servers. Data from your browser or your end device is transmitted to the Vimeo server. It is also transmitted which of our Internet pages you have visited. Therefore, we use plugins that allow Vimeo to collect data only after users have clicked on our banner and agreed to the data collection. This banner Plug-in allows a two-click solution on the page, so that users see a notice before the video is played, informing them that the video sends personal data such as the IP address to Vimeo when they click play. For the use of data from your browser or terminal device associated with the playing of a video, please refer to the provider's privacy policy. You can find further information on data processing and data protection by Vimeo at https://vimeo.com/privacy/us-state-privacy.

Your rights as a ‘data subject’

You have the right to receive information regarding data processed by us in respect of you.
We hope you will understand that each time you request information from us, we may request evidence from you to support the fact that you are the person you claim to be. To the extent provided for by law, you have a right to have your personal data rectified, erased, or processed in a limited manner.
You have a right to object to the processing of your personal data to the extent permitted by law. You also have a right to data portability.
In particular, you have a right to object (as specified under Art. 21 paragraphs 1 and 2 GDPR) to the direct-marketing-related processing of your personal data where this is carried out on the basis of the balancing of legitimate interests.

Further information and contacts

If you have further questions on the subject 'Data protection at Sysmex Nordic ApS', please contact the data protection officer of our company. You will find the contact address below. There you may ask which of your data are stored with us.

You may also send your wishes for an inquiry, deletion, and correction of your data any time to our e-mail or by letter to the following address:

Sysmex Nordic ApS
Hedegaardsvej 88
2300 Copenhagen S
Denmark

dataprotection@sysmex-europe.com